“Imagineering by LK-AG” for “Self Service”
Functional special solution for the first VR-Finance Shop in “Loop 5”
It was supposed to be something special, something new, something incomparable... and that is exactly what it has become: the first VR finance shop for the Vereinigten Volksbank Griesheim-Weiterstadt eG, which opened its doors in the “LOOP5” shopping centre at the beginning of October. Charged with the design and implementation of this innovative concept was interior architect Andreas Kranz from Göttingen. And he went a lot further than just designing a shop…
As early as the developmental stage, those responsible for the VR wanted to be able to provide future bank clients with the comfortable atmosphere of a coffee lounge. Furthermore, there was an additional, clear concept: emotional pictures as well as product advertisements ought to be displayed strikingly, within the scope of the guiding theme “People’s aims and wishes”. This is where LK AG stepped in with their “Imagineering-Technology” – or to put it more specifically, with an entirely new product for the point of sale!
The Team from Essen installed a 9m wide projection surface behind an enormous glass window. This has been used to play various film sequences since the “Bank-Café“ opened. For example, clouds drift past, or a stunning sunset takes place. Visitors are given the impression that they can cast their gaze out of a window into the distance while dealing with their finances – this is a whole new banking experience
But what’s so new about all this? What is new is that maintaining the system is child’s play, and can be done on-site. Start the computer, turn on the projector and staff can start an advert or nature film right away using the touch screen. No previous technical knowledge is necessary – it takes less than five minutes to learn how to use it!
The system is maintained and updated from the LK Head Office in Essen. From here we can upload new films at any time – all the client has to do is call us. The same is true for any other needs, such as the incorporation of logos or design of new buttons for the touch screen. All things considered, the new product from the “Imagineering by LK-AG” range is totally client-orientated and of course adjustable to all individual needs.
